In 2015, founder Matthew Clifford stumbled across experienced gin distillers in a bar in Edinburgh. Inspired, he consumed (both read and tasted) everything gin-related that he could lay his hands on. Combining with his wife, he ultimately brought on board master distillers with a whole spectrum of experiences to create the first iterations of the Twelve Keys gin.
With a nod to the historic link between alchemists and distillers, Sartorial Spirits aims to sit at the intersection of science, art and a touch of magic.
Their motto, "good things happens when you indulge the unexpected" could apply as readily to the can-do approach that they've taken on their distilling adventure as to the gin that they've produced.