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Sartorial Spirits

Norwich, England

Dedicated to creating the finest spirits, these creative imbibers from Norfolk aim to appeal to eyes as well as taste buds.

The people

In 2015, founder Matthew Clifford stumbled across experienced gin distillers in a bar in Edinburgh. Inspired, he consumed (both read and tasted) everything gin-related that he could lay his hands on. Combining with his wife, he ultimately brought on board master distillers with a whole spectrum of experiences to create the first iterations of the Twelve Keys gin.

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The products

With an initial focus on premium gin, Sartorial Spirits proudly offers its signature Twelve Keys gin, and has plans to expand into vodka, rum and mezcal when the time and flavours are right.


With a nod to the historic link between alchemists and distillers, Sartorial Spirits aims to sit at the intersection of science, art and a touch of magic.


Their motto, "good things happens when you indulge the unexpected" could apply as readily to the can-do approach that they've taken on their distilling adventure as to the gin that they've produced.

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